Saudi gaming studio Lobah has secured $12 million in funding from the Social Development Bank (SDB) to support the country's National Gaming and Esports Strategy. Formed by merging a company with 20 years of mobile gaming experience and MAU Games, Lobah launched its platform, Lobah Play, in January, featuring its first game, Habhab, and plans for future titles like Kingdom of Letters and Jackaroo. The SDB also announced an increase in its gaming portfolio to $122 million and strategic partnerships with Microsoft and Informatica for enhanced technology solutions.